People like to drink red wine with red meat when the coloring of the former comes from tannin, the latter from myoglobin, white and nonred wine with “white” and nonred meat. Of course some “sommelier” will spin a vocabulary of “pairing” with some theory about the chemical correspondence. Drinking white wine with steak is considered bad taste, even tabou.
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Also, people like to eat fish by the waterfront with white wine, naturally even if the fish was caught far away and transported by trucks in the picture I was told the fish came from 100 km away, and even if they prefer cow meat to fish. As to red meat, they only eat it when there is no view of the water, though not necessarily with a view of grassy fields.

via Timeline Photos – Nassim Nicholas Taleb.