(Cont)- 1) In an artisanal world, the producer of the object has his pride invested in it -like soldiers today who get no bonus from winning. 2) B-Schools (schools for prostitution) teach you ethics now…for good business -which defeats the purpose. You cannot have virtue for profit-seeking, you have virtue because you have virtue, regardless of payoff to you (classical virtue ethics). 3) the issue is much larger