In summary, modernity replaced process by result and the relational by the transactional.

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Relational vs transactional: when you buy goat cheese from your grocer, you have a relationship, not just a transaction, with some kind of bilateral committment, loyalty, friendship.

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Process vs result: in virtue ethics, what makes you a hero is how you fight, not at all whether you win; what you do rather than the outcome. It clashes with the newfound notion of “success” .

via In summary, modernity replaced process… – Nassim Nicholas Taleb.