The problem with Big Data that all these consultants/proponents are not getting: you cannot separate the statistical problem from the researcher’s incentive (convex payoff, like an option). From the many angry responses, it seems that these big data people seem to be years, many years behind…

http://www.wired.com/opinion/2013/02/big-data-means-big-errors-people/

via The problem with… | Facebook.