The highest human quality… is not to try to appear a man of quality, while being one. (Aschylus: οὐ γὰρ δοκεῖν ἄριστος, ἀλλ᾽ εἶναι θέλει, repeated by Socrates: he does not display excellence, but wants ARISTOS; the inverse fake). This is what modernity has destroyed, above anything else, with the media, TED pseudo-charities, cosmetic knowledge, academia, etc.